What is Corporate Planning? Types, Process & Importance (2023)

Planning is considered an indispensable part of businesses, as it offers direction to complete daily actions easily. Corporate planning helps prepare the required course of action to complete different business activities. You will be able to execute the business plan easily through the corporate planning process.

 As you gain an understanding of corporate planning, you will be able to work in an efficient manner. As you read this article, you will understand what corporate planning is, the different types of corporate planning, and the various steps involved in the creation of a corporate plan.

What is Corporate Planning?

Corporate planning refers to the processes by which different kinds of businesses create different kinds of strategies to accomplish different business objectives. It also helps meet various kinds of business goals easily.

The corporate planning process includes strategy direction, strategy definition, resource allocation, and decision-making. With corporate planning, you can be assured that you will be able to accomplish all the business functions—- and operations properly.

It also helps the team work toward similar goals. Furthermore, corporate planning is critical in identifying the critical challenges to achieving business objectives. It refers to a dynamic and continuous process that will last through the business’s life.

Corporate Planning
Corporate Planning

Importance of Corporate Planning

It is not possible to perform business operations without a proper corporate plan. The actions and principles that are mentioned in the corporate plan help bring the business plans to life. If you are willing to enhance the returns on investment of the business to 25 percent in the next few years, you should come up with a proper corporate plan.

It is useful in visualizing the steps; you need to get there internally. An integral aspect of turning a profit is decreasing operating costs. Now, we will discuss the benefits of corporate planning:

Offer clear goals for the business enterprise.

Corporate planning has become the need of the hour as it provides a sense of direction for the professionals who are working in a business enterprise. Through corporate planning, you will be able to take the right actions with the utmost certainty, as it includes a plan that guides different actions. As a result, you will be able to comprehend what you require to successfully achieve your business objectives.

Help with resource allocation

Among the instances of corporate or organizational resources are money, equipment, time, information, and infrastructure knowledge. The knowledge of infrastructure includes functionality, procedures, and systems.

The information, on the other hand, refers to external and internal data and the latest trends. Corporate planning helps allocate efficient resources, reduce costs, decrease waste, and boost profitability.

Boost the communication between employers and employees.

With the implementation of corporate planning, you will be capable of easing the group participation process, which helps execute the decisions. It helps to have a prerequisite understanding of the strategies and plans.

It assures that the employees will be able to execute the tasks efficiently. In addition, it helps get the proper review and feedback from the team. Gaining an understanding of the different areas helps boost efficiency. In addition, it improves the workplace culture.

Communicating the brand message

As you define the vision and mission statements, you will be able to define the core values of the business enterprise. It helps convey the brand message effectively. With the implementation of the corporate plan, you will be successful in communicating the brand message to the employees, customers, investors, shareholders, and creditors.

Create better strategies through a local approach.

The term “strategy” refers to an approach you can take to achieve the business’s objectives successfully. If the goal of your business is to create a product that will become the category leader in sales revenue by 2023, you need to come up with a strategy that will convince potential buyers that the specific product is the best in the market.

 It can be achieved by investing in different advertising campaigns for the specific product. As you opt for corporate planning, you will be capable of easing the strategy formulation process as it adopts a methodical and logical approach. Moreover, it plays an integral role in making the decision-making process easy.

Types of Corporate Planning

While drafting the corporate plan, you should connect the specific areas present in the silos. Now, you should come up with corporate plans that will pull together and cut across various kinds of work in the specific company. Now, we will tell about the different types of corporate planning, implemented at the company:

Operational planning

Operational planning involves taking the proper business plans, in which they lay out the actions, and using them to reach the business objectives internally. Individuals are assigned to take the necessary ownership of the specific actions in the operational plan.

Choosing the OKR framework, or objectives and key results is useful in moving the high-level plans to the individual action level. Implementation of the model helps business leaders accomplish their strategic objectives.

 Speaking of the team level, the employees and managers will review the strategic objectives of the business and create the goals. Such a process leads to clear ownership over the smaller objectives that feed into the massive business objectives of the business enterprise.

Strategic planning

This kind of corporate planning process helps with resource evaluation. It helps recognize the gaps, which should be filled to accomplish the business results. It is essential that the department and business leaders enter into the right conversation, which helps recognize the company resources necessary to conduct the business plan.

Project planning

This kind of planning involves breaking the business plan into different individual projects with defined goals. Such plans offer a blueprint for different project managers. They help keep the resources, schedules, and costs on track, which helps deliver the proper results. As the operational planning process connects the project and strategic planning processes, the project planning is tactical.

Tactical planning

This kind of corporate planning includes defining the objectives and determining the ways to achieve them through steps and actions. The business takes this step after the formulation of the strategic plan. Thus, you will be able to break the strategic plan down into smaller objectives.

Contingency planning

It refers to the process by which different kinds of business enterprises create strategies. It assures that the business organization will respond to the specific event, which will affect the operations. It assures that the organization can resume its usual activities after the occurrence of disruptive events and a natural disaster.

Corporate Planning Process

Let’s check out the different phases of corporate planning:

Creation of mission and vision statements for the company

The Monday statement includes the goals of the particular business and the world. It incorporates the primary industry, key services, and products of the business enterprises.

Creation of corporate objectives

As people use different objectives interchangeably, they include certain differences. The goal indicates the short-term statement, defining the goals of the business within a certain period. The objective defines the measurable and actionable step that will take you towards a specific objective. As you try to create objectives for a specific department, you should be specific and detailed.

Taking the strengths and weaknesses of the business into account

After setting the goals, you should take the weaknesses and strengths of the business enterprise into account. SWOT analysis is a common approach to executing this. To conduct this analysis, you need to enlist the corresponding characteristics in every category, after which you should capitalize on the opportunities and strengths to neutralize and counteract the weaknesses of the business enterprise. It is useful in finding potential challenges, which helps accomplish the business objectives.

Integration between long-term and short-term plans

While creating corporate plans, it is of paramount importance to take the long-term and short-term business goals into account. It is possible to achieve short-term goals in as little as 6 months to 2 years. Long-term business objectives, on the other hand, can be met in 3-5 years.

Plan Integration

After having a thorough understanding of the business objectives, you should work toward the plan’s implementation. At this point, the action plan is developed. It includes the responsibilities that are taken on as well as the expected timeline for completion. Moreover, you should track the plans and avoid specific challenges. After this, you should set up regular meetings for the review of the action plan’s progress.

Performance evaluation

The last step involves evaluating the performance. The objective is the alignment of expectations with the plan’s contribution. It is useful in measuring the impact and progress.

Tips to craft an effective corporate plan

Now, here are some pointers for developing an effective corporate plan:

Make the plan public.

It is essential that the whole business enterprise ensure the success of corporate planning. So, you should take steps so that every employee can access the plan. You can also consider sharing it with the department leader and board members for the maintenance of commitment and accountability.

Reduction in annual to quarterly plans

You should reduce the plan to specific management priorities along with the deadlines. You should increase the plan’s frequency to measure the progress. If you come across a challenge, it is recommended that you make certain corrections to the specific quarterly plans.

Drafting action plans

Making action plans will assist you in remaining committed and motivated to the company’s goals. These kinds of action plans play an integral role in completing short-term objectives within a specified time period. It decreases the period necessary for the objectives’ creation.

Executing regular meetings

As you conduct meetings with the employees of the business enterprise regularly, you will be able to review the priorities and KPIs’ progress. Such kinds of meetings are useful for finding the right solutions. As a result, you will be able to make changes as needed. 


If you are looking for a suitable opportunity to manage the business properly, it is essential to go for proper corporate planning. The above-mentioned insights and tips help to deliver useful tips which will ensure business growth. Apart from corporate planning you also need to understand functional planning.