What is Direct Distribution meaning? Definition and Example

Direct Distribution Definition and Meaning
Direct Distribution Definition and Meaning

When business organizers want to run a good business, undoubtedly, they need to have financial support. Apart from financial support, they have to give importance on the process of orders, purchasing and the system of distribution. It is good to know that though all the processes are very important, the distribution process becomes the greater one than the others. When your business seeks normal distribution or normal distribution, it does not give you a great hassle but the direct distribution brings you a problem if it does not run in a systematic way. That means, for your benefit, you need to receive either direct or indirect distribution.

In that situation, you need to know very well about the advantages and disadvantages of both distributions. If you do not have any concept regarding both, that is not a problem as today; this article will come to elaborate on both of the indirect and direct distribution meanings and definitions. So, do not skip the page and follow the details mentioned below.

What is direct distribution definition?

In the process of direct distribution, producers or manufacturers deliver the products to the customers in a direct way. Under this process of distribution, wholesalers or distributors do not take any step in the process as the companies independently process the production and sell for the customers. With this type of distribution, companies surely increase revenue and save money as they need to spend money for product marketing. The owners of businesses do product marketing only through their own websites and in-store flyers.

How does direct distribution come to work?

Direct distribution is the process that works through an instant consumer approach. This particular distribution runs through the transportation under the cost from the manufacturer or producer. That means they manage all channels for the distribution which includes

  • Producer or Manufacturer
  • Warehouse
  • Retail
  • Shipping
  • Online

Some of the direct distributions come online which include the process of orders for the customers under the company’s website. When the customers finish orders, then and there, the company takes initiative to send items directly to them. Retail is one of the best examples of direct distribution. Suppose, when a customer comes into a store, selects an item, and then goes out with the items. But other distribution patterns such as indirect distribution, many parties can be part of the process. This particular process needs different channels of sale including close communication under other parties for the shipping.

When you come to know completely the difference between direct distribution and indirect distribution, you need to follow completely some direct distribution examples including the variation between the two. Just take a look at the below details.

Direct distribution Vs. Indirect distribution

To make sure the advantage and disadvantages of direct and indirect, here some examples are given below.

Management Processes

In the direct distribution, managing process comes to start first for managing multiple processes. The managing committees come to produce and deliver the product for the consumer directly. But in the indirect distribution, a lot of companies follow a single process. In that case, the distribution company has poor control over the processes and even they have to rely on a third party to settle the delivery process. 

Needful resources 

The important resources should come for each distribution in different ways. In the distribution, the manufacturers come to follow all kinds of product delivery and they follow more resources upfront resources. In that case, they should like packaging material and shipping labels. You can add overall cost with the ability for product distribution directly to the customer in need of more profit as they get direct payment. For comparison, indirect distribution companies may have requirements fewer resources upfront as they come to focus on one thing for the production process.   

Experience from the End of Customer

In need of customer experience, you need to understand how each distribution does the function for a helpful process. The direct distribution, process makes the business benefit to working closely with the customers in need of the best customer service that they can. The system provides them to meet the customers’ needs based on the product and delivery system. However, in the indirect distribution, the businessmen may have less experience on the customer’s feedback for typically managing shipping and quality processes.

Related: Distribution Strategy Types & Meaning

Benefits of the direct distribution

For the benefit of companies, a few advantages are furnished below. Take a look at the below details.

1. Process Direct Feedback

The great advantage of direct distribution comes to the companies when they receive direct feedback from the end of customersThis facility is available in both ways online and offline, own store. Online, customers will have the facility to give the rate regarding their experience of representative activities including the quality of the product. Even, this allows the companies to take further initiative to make customers happy improving their quality for repeats purchasing.

2. Effort on Quality

In the direct distribution, the companies will have the opportunity to focus to improve quality in different departments as they can manage every aspect of their business. They also can dictate the best way in need of manufacturing, marketing, packaging and even shipping the products. This process will allow the companies to assess their product or services and can make changes depending on their analysis

3. Interact with the customers

Direct companies or distributors feel comfortable connecting with the customers more closely than indirect distributors. They easily can interact with the customers physically and verbally and get their feedback on the spot regarding offers, discounts, future orders, or any suggestions to make improvements. As they have an easy process to connect customers, the distributors easily bring forward their business ahead.

4. Speed delivery

Fast delivery is one of the important benefits of direct distribution, companies have control over every channel with the shipment. Generally, direct distributors run with faster delivery that provides the customer a great satisfaction. Easily, the companies get the highest satisfaction ratings that will help the smaller business to reach a better position with more resources. The faster speed of delivery is so important to solve the customer’s problems and even this will help the companies to reach the product faster in case of replacement.

5. Best Pricing

The business owners can process better pricing as they can remove third parties in need of different processes. Even they can come to process their own brands with discounts according to their wish. In that case, the direct distributors will have more benefits than the indirect distributors. 

6. Freedom for Market Data

As in Direct distribution, Manufacturers also have more access to the market data. Generally, when a distributor comes to control all the aspects of the system of product delivery, they will have the power to collect customer data. Even the companies can use this information for better understanding regarding customers’ buying habits, demographics, and marketing strategies. 

7. Offer on products without competition

When companies run with direct distribution, they do not need to compete for their own existence or development. Moreover, they can sell their products directly on their retail store or their website. The process increases the rate of conversions as customers cannot reach the competitors’ products or pricing.

8. Easier Business Expansion

The model of business under direct distribution will have a facility for easy future promotion according to their capital investment. The investment includes the expenses of warehouses, distribution process with logistics. Whatever these systems are, if the company can arrange, the company will have an easier process to expand the company. This will help the customers whether they exist or new ones. 

Why do you give less importance to indirect distribution than direct distribution?

More time

If you want to make a long-term relationship with the customer through indirect distribution, then the process will take more time to build trust. Even you will have to give a lot of effort to bring customers into your business. But it is beyond doubt that all your effort will not go in vain as a long-term relationship brings you, potential customers.


The business under indirect distribution runs with some uncertain feedback as sales go in a time-consuming and negative way for a certain period of time. But the sales effort constantly with positive efforts makes the product cost-effective. As a result of that, the companies will get improved performance in the long run.

Speedy Market

Indirect distribution works well if you want to make a new market with your goods in a new location. That means the place where people do not have any idea about your product. Even you can keep a deep impression on the customers about your product with full assurance. 

In case of Rotten Goods

If you run with your business for milk, vegetables, or other such consumable goods, you should give importance to indirect distribution that keeps you safe from a sure loss. In that case, you can employ a lot of supporting hands like an agent, sub-sub distributors, or salesmen. 


According to your business criteria, you should get in touch with the pattern of distribution either indirect distribution or direct distribution.